welcome to your next mode
Second Mode is a boutique consulting firm focused on early-stage growth, helping brands launch their next mode. Our clients are founder-led companies with an emphasis on brand. We are all about building momentum, taking a good product to a cult classic. Our sweet spot is working with brands that have already gone from 0 to 1, but want to go from 1 to 100. We thrive on resourceful problem solving, the thrill of transformation, and making a meaningful impact. Let’s get started!
Lindsay Kass, owner and lead consultant at Second Mode, has over 15 years of experience helping brands understand their customers, sharpen their strategy, and unlock new growth opportunities. Her superpower is unlocking the power of being customer-obsessed and transforming insights into powerful narratives.
Prior to launching Second Mode, Lindsay spent her career in leadership roles across Marketing, Strategy & Research at Amazon, VOGUE, Snapchat and Condé Nast.
Since launch, Second Mode’s approach has fueled business growth across consumer, lifestyle, media and technology brands.